Vibe coding shines brightest in the discovery phase—letting you translate hypotheses into clickable prototypes almost instantly. But speed alone won’t uncover genuine pain points. Instead, weave AI-powered prototyping into a structured discovery loop:

• Customer conversations before you “vibe” a feature. Use AI to mock up screens that bring your

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But output ≠ outcome.

You can now generate bad products faster than ever. The cost of creation has dropped, but the cost of wrong creation is still painfully high.

AI coding platforms like Cursor, Lovable, and Replit have all cracked the how to build challenge—but none of them address the what to build challenge.