Vera Karimova 🇺🇦🏳️🌈 on LinkedIn: ❓ Q: How to get your content marketing to bring good ROI? A prospect…
Vera Karimovalinkedin.com
Vera Karimova 🇺🇦🏳️🌈 on LinkedIn: ❓ Q: How to get your content marketing to bring good ROI? A prospect…
The efficacy of any marketing tactic comes down to data, creative, and logistics
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
When in 2024, it should look like this:- Develop your POV- Pick topic- Create short-form video, webinars, interviews, social posts (on company pages and employee/leader pages), collabs, infographics- Collect signals, questions, feedback- Turn all your insights, feedback, assets into one in-depth killer blog- Run a campaign around that super high-va... See more
Tobias Liebsch on LinkedIn: Nobody reads your blog. But B2B blogs aren't dead. Their role has… | 45 comments
This is the direct marketer’s dream. It’s advertising that clearly pays for itself. It lets you scale. You can measure what’s working, do it again and again, and grow. It’s worth noting that very few organizations do this math carefully. They’re spending and praying, hoping it all comes out in the wash. But if you’re careful and alert, you can begi
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
meaningful outcomes—inbound links, search engine rankings, click-through rates, website traffic, landing page conversions, content downloads, blog subscribers, and leads—that can be tracked in real time and directly correlated to sales.