When in 2024, it should look like this:- Develop your POV- Pick topic- Create short-form video, webinars, interviews, social posts (on company pages and employee/leader pages), collabs, infographics- Collect signals, questions, feedback- Turn all your insights, feedback, assets into one in-depth killer blog- Run a campaign around that super... See more

Andreessen Horowitz (@a16z) and First Round Capital (@firstround) are the absolute gold standards when it comes to content marketing in venture capital. When I joined Blume, there weren't any precedents for content marketing in venture capital in India. I often found myself revisiting interviews and articles from Sonal... See more

Last week, i tried to convince 300 marketers of my crazy plan. I explained how I plan to beat McKinsey with 1 FT Marketer at my company. Here are 10 principles driving the strategy: Principle 1: Master the audience funnel • Rented... See more