Venkatesh Rao: Consulting and Writing

Trend report/analyst work: This is probably the most legible kind of indie consulting work, and is the most research-y kind of offering. It also has the biggest moat for indies since it takes serious time, effort, and network capital to produce, which means you’re most likely to get this kind of work via an intermediary analyst firm. Or you burn up

Good protocols, in short, manage to catalyze good enough outcomes with respect to a variety of contending criteria, via surprisingly limited and compact interventions.