Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code
Christina Caciopporeview.firstround.com
Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code
It’s surprising how often young startups push complex pricing tiers from the onset. At Figma, nurturing self-serve to develop the Enterprise tier was the right path. Once that proved itself, we layered on and scaled a sales org.
Phase I – making something people want
At the earlier stages of the company, when you're actually out trying to get some customers, do whatever the hell the customer wants. If they're going to pay you, the customer is right. Because you need that initial money. You need that customer on the list to go get the next one. If you have to give away whatever you're doing, give it away. Get th
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