Valuing value — Martin Weigel
The current crisis in the design industry – this race-to-the-bottom pricing and confusion about value – stems precisely from this misunderstanding. When clients treat Design as decoration, they naturally seek the lowest bidder. But when they grasp Design as the methodology for creating desirable change, they understand they're not buying pixels but... See more
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Rather, what we are talking about is finding ways to make client assignments substantively more valuable to clients by changing the way professionals interact with their clients during the project.
David H. Maister • Managing The Professional Service Firm
Rather, what we are talking about is finding ways to make client assignments substantively more valuable to clients by changing the way professionals interact with their clients during the project.
David H. Maister • Managing The Professional Service Firm
What problem am I really solving for the client? What type of value does my service offering create? What unique insights, experience, resources or connections can I offer to clients? What would it cost the client not to solve the problem they have? Is the value of the outcome greater than the cost of what you are fixing for them?
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
The issue is far more around what I, the client, get for my money that will help me.