Value-Focused Thinking: A Path to Creative Decisionmaking
decision makers often fail to consider a sufficient number of alternatives.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
A new alternative should flow from a reconsideration of the facts of the situation, and it should also address the weaknesses of any already developed alternatives.
Richard Rumelt • Good Strategy Bad Strategy: The Difference and Why It Matters
Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore
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