When looking at UX through a lens of the mere-exposure effect, people like elements that they see often. So this is an argument for consistency in your design and also highlights the importance of doing your research. What is already out there that works, and how can you build off of that? It’s so nice to open a new app and already know how to use... See more

The psychology of UX is complex. There are several principles of human behavior that can be applied to design. We can focus on factors that influence decision-making and use these principles to elicit specific behaviors from target users when they interact with our product.