Utility maximization problem
The Choice Paradox
The more choices you have, the less happy you are with your final choice.
More choices create more opportunity costs and thoughts of, "I wonder if...?"
To overcome:
Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.
The more choices you have, the less happy you are with your final choice.
More choices create more opportunity costs and thoughts of, "I wonder if...?"
To overcome:
Remember that there are infinite ways to achieve a goal, embrace the one you've chosen.
Alex Brogan • Tweet
While offering ample choice is regarded as essential by many retailers, this too can prove disempowering when it obliges shoppers to invest an excessive amount of cognitive energy in reaching a decision. It causes them to shift from shopping on subconscious autopilot and compels them to engage in rational, conscious thought processes.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Overchoice and How to Avoid it
gurwinder.blog