Utility Eats Value for Breakfast: About Diminishing Marginal Utility

This is why I say, inspired by the words of management consultant, Peter Drucker — utility eats value for breakfast .

While customers admitted that products like bagels, bananas, donuts or drinking water also have value and were “hired” on occasion, which makes these products a novelty in this case — McDonald’s milkshakes provided the best utility .

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