User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
Ziv Yaaramazon.com
User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
At their best, personas are a discovery tool for the UX team and a way to remind everyone else who’s working on the product that we’re doing all of this for actual people. However, it’s important to always keep in mind that personas are there to help inform design decisions, not mandate them. Personas can help point us in the right direction, but t
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Persuasion: Convincing Others When Facts Don't Seem to Matter
Lee Hartley Carter • 3 highlights
amazon.com
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick • 7 highlights
amazon.com
unlike normal UX personas, again, behavioral personas are relative to and defined by a particular target action: