[untitled]

When we make something new, people often ask "why don't you just add that to Basecamp?"

There are a number of reasons, depending on what it is. But, broadly, making something brand new gives you latitude (and attitude) to explore new tech and design approaches.

It's the opposite of grafting something on to a heavier, larger system that already exists... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

One of the lessons that TMitTB has tried to get across to you, the big message that matters most to him, is that code is never done; after shipping the new platform (no longer a website, this is a platform), with all its interlocking components, he and his team will continue to work on it forever. There will always be new bugs, new features, new ne... See more