Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect a book by Will Guidara

After reading this book, you will have more ways to open yourself up to the delights, the mysteries, the moments of transcendence, and even the hard-won sorrows of an everyday life in business.

“When I ran 50 hotels, hospitality was my main focus. For each hotel, I had the hotel managers come up with five adjectives for what that hotel would be. Maybe the adjectives might be: funky, hip, modern, clean, rock ’n’ roll. “Every employee, even the housekeepers, would keep those adjectives in mind in whatever they did. And, if possible, we even

Their innate hospitality. Their anticipation of others’ needs. That was when service went from an illusion to a true expression of compassion.

When I spoke at a real estate conference, it was easy for me to tell when someone was operating with passion and purpose. Many told me they sold houses; the great ones understood they were selling homes.

by offering hospitality so bespoke, so over the top, it can be described only as unreasonable.