Unlocking Spotify Algorithms: Proven Strategies from 2 Years of Boosting Artist Visibility on Streaming Platforms

He understood that physical distribution was going away, that digital license strategies needed to change. He shared his view back then that Pandora should be incentivized to build a subscription business, Spotify to enter the radio space, new entrants to have an advantage in the beginning, and much more international access to digital content. The... See more

Spotify’s main form of compensation is the promise of exposure. Put your music on Spotify and it’s instantly available to 138 million subscribers, a veritable nation-state of potential listeners. But with that promise comes the relinquishing of even more control. Reaching any of those listeners depends primarily on Spotify’s recommendation systems;... See more

Spotify has already learned that there’s no money to be made with exclusive rights to superstar offerings. “After pouring billions into podcasts and audiobooks to little effect,” explains tech journalist David Pierce, “it seems to have largely given up on the idea that exclusive content is the path to riches.”

The more profitable move is to manipula... See more