Unlocking Spotify Algorithms: Proven Strategies from 2 Years of Boosting Artist Visibility on Streaming Platforms

Yet, the final component of the streaming ecosystem — artists and their teams — are still pretty much where they were in 2010 regarding algorithmic optimization. Today, most algorithmic strategies follow a kind of "throw spaghetti at a wall and see what sticks" approach: make sure that the metadata you provide to DSPs is as complete and accurate as... See more

To start I like to describe where music consumption is now. It's quite obvious to avid music consumers that you can create a better playlist yourself than could an algorithm. If you really wanted to sit down to create that perfect playlist for your day, you'd probably be able to do a pretty good job by yourself doing it. Spotify will do an okay job... See more

Spotify’s main form of compensation is the promise of exposure. Put your music on Spotify and it’s instantly available to 138 million subscribers, a veritable nation-state of potential listeners. But with that promise comes the relinquishing of even more control. Reaching any of those listeners depends primarily on Spotify’s recommendation systems;... See more

He did not mention as he was not able to witness the power of the algorithms in the music business, thanks to these platforms being able to gather organize and analyze data to the point of being able to learn what sounds and lyrics were desired by who, in what locations and when.