Alex Osborn in his 1948 book Your Creative Power,

Since visual language and typography fall in the domain of the UI designer and play a tremendous role in influencing how people feel about an interface, it’s incredibly important that the UX designer works closely with the UI designer for all type decisions every step of the way. Because if they don’t and the typography is bad, the entire user expe

At times, not showing features can hold just as much value as showing them. By suppressing features people don’t need, we help highlight the ones they do. We just need to make sure that whenever we do decide to hide less-used features, there are easy-to-understand trigger indicators, and we don’t inadvertently make the interface harder to use.

use the available time frame as our deadline to complete whatever we come up with.

Having all the product page relationships displayed visually helps other team members like UI designers or developers understand the relationships between pages, making it easier to evaluate how and where to add a new page in the future. It’s the blueprint of the information architecture, a living document that gets updated and referenced any time

Since humans, not numbers, tell us stories, qualitative user research is far more important in UX. Let’s start there. For the project where I ask my students to create an app that helps backpackers travel through Thailand, they have to observe backpackers in the wild, socialize with them, immerse themselves in their environment, and interview them.

And that’s a long time to deal with any red flags you chose to ignore when you agreed to do the work.

But we can’t remove the possibility of errors entirely. As soon as you are asking the user to type something into a field, there is a chance they’ll make a mistake. And when they do, it’s important they’re able to confidently troubleshoot on their own. This means that the way the system communicates with the user is vital.

It’s helpful to the user when we pre-fill as many form fields as possible based on educated guesses (left). However, it’s best not to make any assumptions when it comes to sensitive information, like gender (right).