Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)

Low-fidelity wireframes are great as an internal thinking tool. Sketching gets overarching layout ideas on paper quickly, and changes can be made on the fly as thinking becomes firmer. Plus it puts the focus on what the interface should be, rather than on what it should look like, which can be a problem if we jump on the computer too soon. High-fid

For pretty much everything that is built, only a small amount of pages and functionality will receive the majority of visits and user time. And though we may have a hunch about what is most important, it’s helpful to look at the actual time spent on pages to ensure we’re not basing our decisions on assumptions. But analytics alone will not tell the

Modularity is great for designers.

we pre-select things for a user, we minimize the number of decisions they have to make,

My advice is always to wireframe a screen and then annotate that wireframe before moving on to the next.

We have to ask the right questions, read between the lines, follow the right hunches, and be good detectives.

All websites and apps are structured like Russian nesting dolls. As an example, let’s take a marketplace-type website where you are trying to find headphones. The biggest doll, the doll that contains all other dolls, is the parent (homepage). When you open up the main doll, there’s another doll inside (electronics), the child of the homepage. But i

Bad typography leads to bad UX.

So here’s how they differ. When mapping out the user journey, we are considering all of the product’s touchpoints. (If we keep with the car service analogy, that would include thinking about using a car service app, actually ordering a car, being in the car, being dropped off, and even interacting with customer service (see Principle 47). A user fl