Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)

Remember, if everything is important, nothing is important.

Before we got started, our initial gut instinct was to remove as much complexity from the interface as possible, but after speaking to actual customers, we learned that some level of complexity needs to remain, because a certain level of control is not only needed but expected.

Alexander Wang

Since visual language and typography fall in the domain of the UI designer and play a tremendous role in influencing how people feel about an interface, it’s incredibly important that the UX designer works closely with the UI designer for all type decisions every step of the way. Because if they don’t and the typography is bad, the entire user expe

The third is after the project has wrapped. At the end of every project, it’s important to have a postmortem meeting with both the internal and client team to discuss what went well, what could have gone better, and what we would have done differently knowing what we know today. Yes, it’s all water on the bridge now and hindsight is 20/20, but disc

At first glance, the Tokyo subway system appears overwhelming, but once you discover all the navigational aids, it’s impossible to get lost. Besides identifying each subway line with a color and number, there are also color-coded guided paths painted on the floor you can simply follow until you get to your train. And once you’re there, there’s a di

Once all the card-sorting exercises were done, we put all the categories into a spreadsheet and highlighted consensus (labels and groupings that were created by most) and ambiguity (cards that were placed in various categories by different people). Then we used those insights to inform the design of the new global navigation system for the museum.

If we want to draw attention to visual content, dark mode is a safe bet. If we want people to read, light mode is better. When in doubt, we can always offer both and have the user choose for themselves. But whatever you do, make sure your decision is based on context of use, not based on what you think looks cooler.

In our studio, once we have the key pages of the experience designed, we go back and see how we can break the design into smaller chunks so we can reuse those components over and over again across the entire experience. In other words we make the design modular.