Unity CEO Predicts AR-VR Headsets Will Be as Common as Game Consoles by 2030

VR is an interesting category but there are real hardware barriers to overcome. For the time being we still consider VR niche: let’s see when headset usage becomes more commonplace, and how that impacts the landscape upon which such companies are built.

I am generally pretty skeptical about this transition, in part because Zuckerberg keeps talking about it as a radical improvement in our sense of “presence” online. I think both the mass adoption of—and the frustrations we all feel about—Zoom has shown that there is still a massive amount of headroom left in terms of improving the quality of straig... See more

This is a very deep memo about VR and AR that was sent by Zuckerberg in 2015.In this memo, he shared that VR / AR was going to be the biggest technology ten years from then (by 2025). Mark mentions their urgency about developing a brand, financial, and strategic goal in order to not be left behind by Google and Apple which have an advantage because... See more

Is it a compelling  product , though? It’s a famous Steve Jobs axiom that technology is not enough, that you don’t make compelling products — let alone entire platforms — starting from advanced technology and working backward. You start with a vision for the product and platform experience and then create new technology to make it real. I simp

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ultimately how this is going to evolve in a lot of ways for brands is that this is almost going to seem for a lot of them like the next generation of social media.