‘Unfrosted’ Won’t Be the Last Brand IP Movie. Let’s Predict the Next Ones.
From Airbnb to Google to Spotify, this era has come to be defined by the commodification of accessible consumer (and now, even enterprise) brands.
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
Will the same paradigm and brand loyalty exist for Upworthy? When the atomic unit of success is a fleeting piece of content, is there a brand loyalty that translates into sustainable business value? Or will the dollars and traffic flow to whomever has the flashiest content at the time?
Sean Ellis • Startup Growth Engines
From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches.
Master Beyond Branding by @folchstudio and @elisava.school is... See more
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