Unfluence
"We really don’t need these social media-based distinctions anymore Content is just media The term influencer is dead, and creator is just another term for users at this point. People who use platforms more intentionally should just be deemed what they actually are — entertainers, educators, writers, journalists, musicians, etc" Jules Terpak.
We spent the last 15 years working for 👍 likes, ❤️ hearts, 🔁 retweets, and follows, anything for the clout. Insta filters, Twitter follow bots, and a meme worth dancing to on TikTok made the individual go viral. With virality, "influencers" were born and the Information Superhighway added a fast lane. In this fast lane, we created a world where p... See more
Lawson Baker • Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
The explosion of influencers and creators on YouTube, Instagram and TikTok has proven yet again the power of personality. The direct connection an audience feels to these stars is powerful. We’re seeing Substack and forward thinking publishers like Complex, Barstool and Axios capitalize on this dynamic. (The risk is obviously the limited enterprise... See more
Brian Morrissey • The hierarchy of differentiation
At the same time, we are witnessing the growth of influencers in more business and intellectual spheres. Their playground? Substack, Roam Research, Notion, Gumroad, and so on, which is a change from the Instagram sparkles and glitter decorum.
Marie Dolle • "Celebrity Thinkers": internet's new icons
... See moreInfluencers managed to occupy a liminal space in which they are simultaneously elite in terms of what they can accomplish and the power they weild, and not elite, because they’re perceived as one of us…The value of being of the crowd is hard to overstate. It gives influencers an innate knowledge of the language to use, the memes to reference, and t