Unfluence

I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the Int... See more

As we’ve pushed past the dawn of this so-called creator renaissance, however, and the sun starts to loom high in the sky, I’ve found myself wondering where it all goes. 
I still think that the new models that have been, and continue to be, developed today can offer creators stability and financial freedom in a way that the gig life does not. Bu... See more