updated 8mo ago
Unfluence
- An accurate definition of “influencer” is: a virtuoso of a particular internet platform; someone who has learned to use its mechanisms to achieve their own objectives, rather than the other way around.
from Definitions by Robin Sloan
Ian Vanagas added
- What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned wi... See more
from Forget Influencers—The Future is Curators by Mike Raab
sari added
- In 2020, millions of influencers earn a living on social platforms like Instagram, YouTube, Twitch, and TikTok. These influencers are the foundation of the “solopreneur” phenomenon, which is disaggregating work and changing the meaning of a career.
from The Evolution of the Influencer by Rex Woodbury
sari added