Unfluence
I know what kind of work it takes to complete a book manuscript, and I want to do that work, but to arrive at the end of it and learn that what I should have been doing instead is flooding the zone on Twitter, Instagram, and TikTok? That is fundamentally demoralizing.
Collin Brooke • Unfluence
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to... See more
Gurwinder • The Perils of Audience Capture
Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even... See more