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Understanding the Modern GTM for early-stage founders
Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four mos
... See moreHubSpot • The Proven Process for Developing a Go-to-Market Strategy [+Templates]
as go to market (GTM).
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
- You know exactly how many accounts are in your ICP.
Many companies define their ideal accounts based on factors like company size, industry, and geography. I’d encourage you to consider other factors, too, such as their existing tech stack or which roles they’re hiring for . This should be easier than ever with tools like Keyplay or Clay, which allo... See more