Phase 1: Build your rev ops foundation for account-driven GTM

• Step 0: Define ICPS & TAM: If you don’t understand your audience and who you are going after over the next year or so, the rest of this work will be super difficult!


• Step 1.1: Define account tiers : Segment your TAM into 3–4 tiers based on fit, value, and intent to prioritize marketing

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Co-creating a GTM strategy is part of a PM's job. But many PMs struggle with the basics. 5 core GTM principles with free frameworks and templates: (I couldn't believe it's all free) (1/12) https://t.co/JlCE4iET5w

GTM can be boiled down to 7 motions. These are the tools to go from 0 to 1 on each: https://t.co/4VY0cRHl9j