Social bookmarking sites, like delicious (www.delicious.com), ma.gnolia (www.ma.gnolia.com) and others allow users to ‘save’ bookmarks to their favourite web resources (pages, audio, video – whatever), categorize them using tags (labels that help you to identify and filter the content

Take a look at www.collaborativeconsumption.com – this story is going to feature strongly in the years ahead.

way to increase your online exposure, build a reputation for expertise in your field and get some valuable back links that can deliver both direct traffic and indirect search optimization benefits.

is helpful to consider the different types of segmentation models that can be applied – these include profile-based segmentation (age, gender, geographic location, key dates) and behavioural-based segmentation (analyse click behaviours and browsing or purchase history).

According to Tim Merel, Managing Director of Digi Capital, publishers of the Digi-Capital 2011 Global Video Games Investment Review, mobile

it makes sense to try to maximize the value of your incoming links by focusing your link-building efforts on quality links over quantity.

Overall, more businesses are going to realize the benefits of establishing coordinated search marketing campaigns, running paid search and SEO in tandem, choosing their keywords wisely to garner the most valuable traffic from both.

personalize all of your e-mail marketing as much as you can. At its most basic, this involves using your prospect’s real name in your e-mail messages, but more sophisticated software will allow you to pull in specific dynamic content based on a particular customer profile. For example, an e-mail from an airline could highlight the number of

limited. It can only tell you what’s been happening on your site; it can never tell you why it happened.