Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

Dell’s IdeaStorm (www.ideastorm.com), which allows customers to suggest and vote on features they’d like to see implemented in the computer manufacturer’s product line-up. It’s like a next-generation business suggestion box and focus group rolled into one. The ideas that get the most votes from the IdeaStorm community rise to the top of the heap, m

Exactly what they are will depend on your business, the digital marketing goals you defined as part of your overall strategy, and on the online behaviour of your target market. But you need to know what they are.

Dell is following their advice, selling Linux computers and reducing the promotional ‘bloatware’ that clogs machines. Today, Dell even enables customers to rate its products on its site. Has Dell

target different keywords from those you rank for in the organic search, and broaden your reach for those more specific long-tail keywords that yield small-volume high-value traffic.

software can triangulate the phone’s position based on its proximity to the nearest mobile operator masts.

The good news is that registering a domain is cheap (less than US$10 per year, depending on the domain registrar you choose) and easy. It may be included as part of the package offered by your website developer, or you can easily register a domain yourself.

The biggest one is that as bigger businesses continue to wake up to the potential of search marketing and funnel more of their advertising spend online, the cost per click of more competitive keyword phrases is being pushed ever upwards. Highly competitive keywords can soon get prohibitively

Early research is already indicating that brands need to do a lot more to integrate their social media and e-mail marketing campaigns.

To keep things simple, let’s say you wanted to try out two different headlines, two different images, and whether to use a text link or a ‘Buy now’ button as a call to action.