Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

Predictions vary wildly, but estimates suggest that in-game advertising could be worth between US$800 million and just shy of US$2 billion in 2012.

According to the Allot report, mobile data usage grew by 77 per cent for the first half of 2011 and YouTube accounted for 22 per cent of that growth. Video streaming to mobile devices grew by 93 per cent during the reporting period, and unsurprisingly it consumes the single largest chunk of mobile bandwidth worldwide at 39 per cent of the total. Fi

blogged an open letter to Michael Dell suggesting his company read blogs, write blogs, ask customers for guidance, and ‘join the conversation your customers are having without you’.

(advanced e-mail applications, web analytics, social media, social commerce, recommendation engines, mobile applications and so on) to work towards a common goal right now? Not many. The

and that it’s still growing and evolving so quickly, makes the whole area of search engine optimization (SEO) and paid search advertising an incredibly exciting and challenging one. Because

In 2011 US businesses will spend a staggering US$19.3 billion on search marketing (SEMPO/EConsultancy Annual State of Search survey, 2011).

there’s no minimum spend, you can set maximum monthly budgets on an account-wide basis or on individual campaigns, and you specify the maximum amount per click you’re prepared to pay for each ad.

Why are links so important? Search engines need to determine two things when they attempt to fulfil a user’s search request – they need to decide which pages in their index are relevant to the user’s query, and then they need to rank those pages in terms of quality and importance. And therein lies one of their biggest challenges, because a search e

growing from 0.5 per cent of the total advertising budget in 2010 to over 4 per cent in 2015.’ While Gartner cites the growth