Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

have the ability to combine log file analysis and page tagging methods within the same analytics suite. These hybrid systems analyse all of the data, and consolidate

A single link from, say, the CNN.com or BBC.co.uk home page could be worth more to your site in terms of ranking and exposure

rule, at least) underhanded cyber espionage going on here. We’re simply collecting the information that’s routinely recorded when a visitor comes to our website, then using analytics software to aggregate it and present it in a format that lets us view trends and make informed decisions.

Are there trends or patterns based on the user’s country, device type, platform or other variables? • Timing – look at the timing of your campaigns in different

press release you’re going to want to spread it a bit further afield. You can do that by submitting it to one or more online press release or news distribution services like PR Web (www.prweb.com), Business Wire (www.businesswire.com), MarketWire (www.marketwire.com), PR.com (www.PR.com) or Click Press (www.clickpress.com). You’ll

Your finished site will consist of files, applications and possibly a database, all of which sit on a computer that’s permanently connected to the internet.

• Set up RSS feeds: go to the social media sites and content aggregations sites (Bloglines, Technorati, Google News, Google Blog Search, Twitter Search, BlogPulse, Icerocket, Tweetscan, FriendFeed, etc) that you

Retargetting now comprises 5 per cent of all online display media. Organizations such as www.struq.com lead the way in this space.

Think about www.streetcar.co.uk – why bother owning a car in London when you can share with others who don’t want to be bothered either? Where can this go