Understanding Color
the “Big Five,” which breaks them down into five spectrums of behavior. Openness to experience: from curious and inventive on one end to cautious and consistent on the other. Conscientiousness: organized and efficient to easygoing and spontaneous. Extroversion: outgoing and energetic to solitary and reserved (you likely know them as extroverts vs.
... See moreJames Clear • Atomic Habits: the life-changing million-copy #1 bestseller
active versus reflective sensing versus intuitive visual versus verbal/other sequential versus global
Peter Hollins • The Science of Rapid Skill Acquisition: Advanced Methods to Learn, Remember, and Master New Skills and Information [Second Edition] (Learning how to Learn Book 2)
The behavioral and reflective levels, however, are very sensitive to experiences, training, and education. Cultural views have huge impact here: what one culture finds appealing, another may not.
Don Norman • Emotional Design: Why We Love (or Hate) Everyday Things
What a 1980s Power Ballad Taught Me About Emotion - by Ethan Kross - Behavioral Scientist
Ethan Krossbehavioralscientist.org
Pick a few major cultures or countries that you will be reaching with your design and check them on the cultural color chart from InformationIsBeautiful.net to be sure you’re avoiding unintended color associations for that culture.