underdo the competition
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underdo the competition
The way to get out of the competition trap is to be authentic, to find the thing you know how to do better than anybody. You know how to do it better because you love it, and no one can compete with you.
I had to find a niche that I could dominate from day one, not because I was better than the competition, but because of the lack of competition.
Don’t be the best. Be the only.
Simplicity is an open book. The concept has to be quick. The customer has to get it in a second—like “phone, Internet, and iPod, all in one.” Customers need to be able to pick it up and start using it instantly. Most important, it has to improve our lives by an order of magnitude over what’s already available or create an entirely new category by i
... See moreThe way to get out of the competition trap is to be authentic, to find the thing you know how to do better than anybody.