underdo the competition
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underdo the competition
You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets.
Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.
If you are launching a new product, particularly if you are a small business just starting out, the Head to Head style is rarely a good choice. Trying to beat an established market leader at their own game is a bit like trying to out-cola Coke. It would be foolish for a small company to ever try.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
When you compete to be the best, you imitate. When you compete to be unique, you innovate.
David Perell • Peter Thiel’s Religion
“At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted... It's exceptionally rare for startups to be killed by competitors — so rare that you can almost discount the possibility... Inexperienced founders usually give competitors more credit than they deserve. Whether you succeed depends far more
... See moreAs Kevin Kelly says: “Don’t aim to be the best, be the only”.
underdo the competition
one minute blog: underdo the competition
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