Uncover Your Difference
Your brand should feel the same to your audience every time they interact with it.
Meera Kothand • Your First 100
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
amazon.com
Your personal brand tells the story of who you are outside the products you sell, that helps your audience connect not just with your business, but also with you as a person. It helps people who don’t know you yet, buy into the reason behind what you do. It brings everything that you’re about together in a way that makes sense – both to you and to
... See moreSara Nasser Dalrymple • More Sales Please: Promote your small business online, make consistent sales, grow without the grind
After all, it's going to be hard standing out if you in the ocean of fellow Instagrammers if people cannot immediately identify what you stand for and what makes you unique.
Brandon's Business Guides • Instagram Marketing Blueprint 2021
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You … The good news—and it is largely good news—is that everyone has
... See moreNaomi Klein • Doppelganger: A Trip into the Mirror World
“What makes you special? What makes you different?” Saying anything that resembles “We are the same as the competition” is not clever or helpful.