Uncomparable: The Financial Advisor’s Guide to Standing Out through Niche Marketing

differentiate yourself in the context of: The competition, and The clients’ preferred buying patterns

The way to get out of the competition trap is to be authentic, to find the thing you know how to do better than anybody. You know how to do it better because you love it, and no one can compete with you. If you love to do it, be authentic, and then figure out how to map that to what society actually wants. Apply some leverage and put your name on i

Create your blue ocean by differentiating yourself. Create a category of one and you’ll become the obvious choice for your ideal client in an online marketplace. They’ll find you, ask to train with you, and pay whatever you ask. Ignore this principle and you’ll be just like all the other online trainers told by clients that your services are “too e