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Subscribe to Hot Pod - The Verge
But podcasts remain relatively inexpensive to produce and unencumbered to distribute — and for almost everyone who listens, something they’ve only known as a free form of media.
Dan Frommer • Subscription podcasting is not a breakout success
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How do we survive the media apocalypse? - Search Engine
pca.st
Eric Rothman added
This is Ezra Klein expertly and precisely explaining how the business models of the news used to work, how they changed when the internet came around, and how it's all falling apart. Just wall-to-wall insight. We take it all for granted and it also seems completely obvious in retrospect. Him and PJ are also just charming and funny and fun to listen to.
The current state of podcast advertising is a situation not so different from the early web:
Ben Thompson • Spotify’s Podcast Aggregation Play
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The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
The industry is primarily funded by two groups: advertisers sold on the premise that they can reach young, educated consumers, and technology companies looking to turn listeners into paying subscribers with a relatively cheap-to-produce form of media.
Podcast Companies Begin to Advertise Like Hollywood Studios - WSJ
Alex Burns added
Voice synthesis technology may be the solution. A new startup would help existing podcasters create “voiceprints” based on existing content. Then, within the system, advertisers could bid to target anonymized individuals based on their demographics but divorced from the podcast they were listening to. Staking creators: creators to serve as curators... See more
Mario Gabriele • Not Found
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