Unbundling the unbundlers - The end of winner-takes-all

 In the abundance driven world of the Internet, the dynamics for multiplayer retail change. Instead of increasing the retail distribution of a fungible brand, brand platforms must provide the tooling to adjust the geometry of a brand for specific pockets of demand. Web3 tools can enable more composability via the creation digital franchisees.

The major themes of this shift are the metaverse and web3 movements. They are two sides of the same coin, creating a new front- and backend of the Web. Where metaverse uses new tech like extended reality and AI to create new ways of digital interaction, web3 is using blockchain and tokenization to build a more distributed data layer into the intern... See more

Web3 is about the distribution of power and resources, not their accumulation. What drives the success of Web3 is the community because communication between its members is key for organizing themselves towards achieving a common purpose.

• What was the aha moment for Scott with crypto?
  
  
  • Scott was aware of crypto early, but very skeptical. Saw that everyone was trying to decentralize just for the sake of it. But decentralization has costs. Centralized entities are often more effective in coordinating interaction.
  
  
  • His opinion started to change with examples of use-cases where tech was

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