Ultimate Guide to Facebook Advertising
The second part of the Dream 100 strategy (covered in more detail in Secret #4) works even for those who didn’t respond or weren’t willing to promote my book. Advertising platforms like Facebook allow you to target your ads to people with certain interests.
Dean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
As Facebook advertisers, part of our job is understanding the human element and creating ads that drive people to take action. But a massive part of our job is working with the algorithm.
Whoa, easy there tiger! – The Modern Marketing System
the dark-post (targeted nonpublic posts for specific users that only they would see) advertising on Facebook
Sarah Wynn-Williams • Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism
Advertising gets our attention; people get us to move. The combination of the two is super powerful and, therefore, should work in concert.
Marcus Collins • For the Culture
This is Andrew "Boz" Bosworth's strategy memo on how FB should approach ads. Boz is a personal friend of Sriram and ex-colleague and this memo, sent in December 2012, showcases Bosworth's strategy skills.
Sriram Krishnan • Andrew Bosworth on FB ads
