Ultimate Guide to Facebook Advertising

A mistake almost all new advertisers will make is to jump right to targeting cold audiences using detailed targeting. That’s going to be a costly and frustrating mistake. You will have a competitive advantage regarding the right way to approach Audiences. If you can develop campaigns using Audiences in the following order, you will find multiple su

We spend the MOST time with our own clients diving into their story. Not nailing your story will give you poor results. When you find the unique story angle to connect your business to the product to the marketplace, you have set yourself up for success.

Facebook defines target markets as Audiences, and Audiences are groups of people you choose to target to see your ads. There are four types of audience targeting: 1. Custom Audiences that are created by a user’s activity both on and off Facebook 2. Demographics including age, gender, language, and location 3. Detailed targeting using additional Fac

The Facebook

Your objective as a social media advertiser is to invoke and leverage curiosity first, then sales second, with your content. You’re not necessarily going to take a direct approach in most cases but rather soft sell in terms of creating a story around what you are offering. You’re first going to get their attention, then warm them up with additional

Stories make you immune to competition. People are going to knock off your product, but they can’t knock off your story.

So, first, within your story, identify hooks to your product and service to get the viewer’s attention. Then, once you have their attention and pique their interest, you have a platform to go into more detail with your story to keep them interested.