Ty Haney Is Doing Things Differently This Time

Kevin Werbach, a professor at the Wharton School of the University of Pennsylvania and the author of “The Blockchain and the New Architecture of Trust,” said that while “granting strong ownership rights directly to users” could potentially shift the balance of power, none of web3’s promises are guaranteed.

Direct-to-consumer brands have typically relied on disparate sources to solicit feedback from their most engaged customers: Google Docs, Slack bases, DMs. Try Your Best aims to streamline that process, and to route marketing dollars away from Facebook and Instagram, where Ms. Haney said that soaring costs have made it harder for emerging brands to ... See more