Setup: Here is some reality. Conflict: Here is new information that complicates or changes reality. Resolution: Here is the new reality.

Another way to think about the imbalance-balance-solution in your communication is to frame it in terms of the problem and your recommended solution. If you find yourself thinking, But I don’t have a problem!—you may want to reconsider. As we’ve discussed, conflict and dramatic tension are critical components of a story. A story where everything is