The creators of South Park share their favorite storytelling advice. Drive your story with words like “but” and “therefore” instead of “and then.” https://t.co/RVWFHI0aTT

storytelling is the ultimate compression algorithm for human attention. everything else, data, logic, tech feeds into it, but if you can’t wrap it in a compelling narrative, nobody will give a shit. people think they make decisions based on facts, but they’re mostly responding to the shape of a story, whether it’s a personal arc, a company vision,... See more

if you can’t tell a simple story, you’re basically stuck unless you happen to stumble into inventing the transformer or something equally paradigm shifting. story telling is pure leverage. it moves business, love, relationships, & culture. without it, you’re literally just fucking noise. the... See more