Elon agrees that Twitter needs to lessen its dependence on ads and move into subscriptions. 1. Table Stakes: Verify identity to clean up the conversation. 
2. Twitter+ Subscription: Paid tools for Creators to find, create, and share ideas. 
3. Twitter Create: Twitter should be the place to build subscription businesses.
4. Profiles as Creators’... See more

Given this financial performance it is kind of amazing that the company was valued at $30 billion the day before Musk’s investment was revealed; such is the value of Twitter’s social graph and its cultural impact: despite there being no evidence that Twitter can even be sustainably profitable, much less return billions of dollars to shareholders

Twitter’s best defense against Threads may be to retreat to that lower left corner: focus on what is happening now, from people you chose to follow. The problem, though, is that while this might win the battle against Threads, it means that Musk will have lost the war when it comes to ever making a return on his $44 billion. In truth, though, that... See more