In November 2012, Mark Zuckerberg sent a cold email (below) ...

In November 2012, Mark Zuckerberg sent a cold email (below) to Snapchat CEO Evan Spiegel. Not long after, Facebook offered to buy Snap for $3B. Spiegel turned it down and — today — Snap is worth $120B+. LESSON: Never wait for them to come to you, get on the fucking plane

Turner Novak

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The memo continues to outline the conversation they had prior to the acquisition, the challenges they face to just be able to meet and negotiate as well as their differences when it came to pricing, how and where to share the photos, how to sync data (photos), how would Kevin Systrom fit into the organization, and the priorities for each of them fo... See more

Abhi • Tweet

CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY

Stewart Butterfield • We Don’t Sell Saddles Here

Mark Zuckerberg • CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY