The most important lesson I’ve learned for developing new products: You don’t have to be the first person to come up with a product idea. In fact, that will rarely be the case. But you can almost always make an existing idea better. And that’s when you get the big wins.
It used to be that being first to market was an almost insurmountable competitive advantage, but no more. “First to market seldom matters. Rather, first to product/market fit is almost always the long-term winner,” wrote Andy Rachleff,
Judy Robinett • Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
Transformational ideas for software—the ones that could become huge businesses and change the world—are rare and hard to spot. Even when they do work out, they often take tremendous effort and require an appetite for risk.
In contrast, incremental improvements to existing software are far easier to find . If you’re opinionated ab
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“The most successful efforts in category creation do not result from company executives creating an acronym at an offsite. Rather they are discovered from deeply understanding a narrow set of customers.