Instead of trying to build an audience...
Build an association with a specific word or idea.
• James Clear: Habits
• Dan Runcie: Business x Hip Hop
• Codie Sanchez: Boring businesses
• Nick Huber: Sweaty startups
• David Perell: Personal Monopoly
• Wes Kao: Spiky Point Of View
When you are associated with a specific word, phrase, idea, or moveme... See more
Jay Clousetwitter.comInstead of trying to build an audience... Build an association with a specific word or idea. • James Clear: Habits • Dan Runcie: Business x Hip Hop • Codie Sanchez: Boring businesses • Nick Huber: Sweaty startups • David Perell: Personal Monopoly • Wes Kao: Spiky Point Of View When you are associated with a specific word, phrase, idea, or movement, that connection spreads. As it spreads, it gets stronger. That association is what builds the audience – and a very targeted audience at that.
It’s not about being all things to all people, but being a mini-celebrity to the right people. It’s about targeting your market and developing a reputation as a great resource—trustworthy, knowledgeable, and close at hand.
Last accessed on • Get Slightly Famous
A lot of aspiring writers shy away from naming their writing that specifically, because they fear putting themselves in a box. But especially when you’re first starting out online, a box is exactly what you want. You want people to know where to put you on the bookshelf in their mind.