Instead of trying to build an audience...
Build an association with a specific word or idea.
• James Clear: Habits
• Dan Runcie: Business x Hip Hop
• Codie Sanchez: Boring businesses
• Nick Huber: Sweaty startups
• David Perell: Personal Monopoly
• Wes Kao: Spiky Point Of… Show more
Instead of trying to build an audience... Build an association with a specific word or idea. • James Clear: Habits • Dan Runcie: Business x Hip Hop • Codie Sanchez: Boring businesses • Nick Huber: Sweaty startups • David Perell: Personal Monopoly • Wes Kao: Spiky Point Of… Show more
Be a contrarian. Be different. The feed is noisy. Strong opinions stand out. Consistency is key. Daily is when it will really take off.
Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage
Curators may want to:"-Build a personal brand or audience.-Fulfill a need in a particular market...-Create an extra category within an existing business.-Become an additional revenue source..."
Gaby Goldberg • Curators Are the New Creators
Networks and audience are really important for the minimalist entrepreneur,
Sahil Lavingia • The Minimalist Entrepreneur: How Great Founders Do More with Less
Tell the internet a story
ghostagency.substack.com
This technique of tying niche topics to universal questions is a powerful way of tapping into new audiences and expanding your reach outside of your particular industry or category.