Instead of trying to build an audience...
Build an association with a specific word or idea.
• James Clear: Habits
• Dan Runcie: Business x Hip Hop
• Codie Sanchez: Boring businesses
• Nick Huber: Sweaty startups
• David Perell:... See more
Jay Clousetwitter.comInstead of trying to build an audience... Build an association with a specific word or idea. • James Clear: Habits • Dan Runcie: Business x Hip Hop • Codie Sanchez: Boring businesses • Nick Huber: Sweaty startups • David Perell: Personal Monopoly • Wes Kao: Spiky Point Of View When you are associated with a specific word, phrase, idea, or movement, that connection spreads. As it spreads, it gets stronger. That association is what builds the audience – and a very targeted audience at that.
“How do I create a niche for myself?”
I’ve written 3 books on Category Design, and trained 10,000+ writers on how to build their own niche.
Here’s a pro tip for you:
If you’re stuck on your niche, ask ChatGPT for help.
Here's how... See more
Nicolas Cole 🚢👻x.com- You Are the Niche – Instead of forcing yourself into a predefined niche, build your brand around your unique experiences, skills, and evolving interests. Your identity and perspective naturally attract like-minded people.
- Authenticity Drives Audience Growth – Focus on sharing insights from your journey, solving problems you've faced, and
Don't Find A Niche. Become The Niche.
A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely... See more
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely... See more