Instead of trying to build an audience...
Build an association with a specific word or idea.
• James Clear: Habits
• Dan Runcie: Business x Hip Hop
• Codie Sanchez: Boring businesses
• Nick Huber: Sweaty startups
• David Perell: Personal Monopoly
• Wes Kao: Spiky Point Of View
When you are associated with a specific word, phrase, idea, or moveme... See more
Jay Clousetwitter.comInstead of trying to build an audience... Build an association with a specific word or idea. • James Clear: Habits • Dan Runcie: Business x Hip Hop • Codie Sanchez: Boring businesses • Nick Huber: Sweaty startups • David Perell: Personal Monopoly • Wes Kao: Spiky Point Of View When you are associated with a specific word, phrase, idea, or movement, that connection spreads. As it spreads, it gets stronger. That association is what builds the audience – and a very targeted audience at that.
A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Identify three words that uniquely ... See more
Rishad Tobaccowala • Building A Personal Brand
Examples of people doing a great job with personal brands:
- Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.
- Independent - Bri Leever: Bri’s LinkedIn is a great example for
Brandy Cerne • My approach to not-icky, totally doable Personal Branding
Someone needs to have the point of view and the audacity to communicate it, over and over, for a long time. That’s what other people will be attracted to. The magic is you.