“Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, and not your games with language, which will be the most compelling and seductive element in your style.”⁠

He writes, he says, for four basic reasons. First, sheer egoism. The desire to seem clever and to get talked about. Second, aesthetic enthusiasm. The pleasure he gets from playing with sentences and words. But Orwell is nothing if not honest. And he has to admit that there are higher motives as well. Third, then, is the “historic impulse,” the desi

Sometimes a subject finds you. It is not a matter of seeking what you care about. Something happens right in your face that you end up caring about so fiercely that it becomes integral to your being.

The best, simplest advice I can provide is to tweet about what interests you.

The best advice is not to write what you know, it’s to write what you like. Write the kind of story you like best—write the story you want to read. The same principle applies to your life and your career: Whenever you’re at a loss for what move to make next, just ask yourself, “What would make a better story?”