Most ads suck.
Because they look like ads.
Steal these 7 ad formats that don't look like ads:
Most ads suck. Because they look like ads. Steal these 7 ad formats that don't look like ads:
Behavioral design is where psychology and technology meet—a systematic way to influence a desired behavior, one step at a time.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
headline should ideally relate to solving a common need or be in a question format. Different variations should be tested
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tip: If you want your ad to stand out from the crowd, say something different. Create ads that are different and instantly recognizable. Research finds ‘something new and fresh’ in the headline or picture delivers higher ‘Read Most’ scores. —Starch Research
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
If you study the best magazine ads from the 1980s, you'll get a free masterclass in marketing that actually works in 2022
Inspirational Ads from Apple, Nike, Coke and more:
the ads your competitors are running and where they place them.