Better” Experience: If everyone else writes as if they are trying to hard-sell readers into buying a product or course, only giving them 10% of the information they actually need and hoping they’ll pay for the other 90%, you can stand out by giving away that same information (and then some) for free.

Think Different campaigns, the first rule was that there would be no products in the commercials. This is so counterintuitive, yet so Human-Focused.

attracting and seducing consumers with a relevant, helpful, and unique point of view works better than shoving more messages into the already loud marketplace.