Most ads suck.
Because they look like ads.
Steal these 7 ad formats that don't look like ads:
Most ads suck. Because they look like ads. Steal these 7 ad formats that don't look like ads:
The 10 best social media ads I collected this week:
1. Time Out Lisbon https://t.co/GgwdYfPlX4
Ads have ruined company priorities
It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.
As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more
It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.
As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more
Golden Krishna • Notes on The Best Interface is No Interface
The basic template for a conventional Google search ad is:
1. confirming the problem,
2. agitating the problem,
3. and then offering a solution to the problem.
For example, let’s assume that you are a business coach who helps small businesses improve cash flow.
You have found a vein of search traffic for “how do I improve my business cash flow”, and you... See more
1. confirming the problem,
2. agitating the problem,
3. and then offering a solution to the problem.
For example, let’s assume that you are a business coach who helps small businesses improve cash flow.
You have found a vein of search traffic for “how do I improve my business cash flow”, and you... See more
If you present information that reads like a public service announcement, you’re guaranteed to stand out from the crowd in a huge way. Ads like this incentivise prospects, drawing them towards you with the promise of value and, importantly, no sales pitch.