Twitter

My dear friend Jordan Richman reminded me last year—”It doesn’t matter how many followers you have. It matters who follows you.” This is certainly a truism to live by. It’s something young people seem to be realizing more and more by the day. Being back in New York, I’ve noticed young people seem disinterested in follower counts—perhaps to the poin... See more

So where does Twitter fit into all of this? The Internet created an explosion of content; Twitter helps make sense of it. Twitter is online media’s tool for discovery—for finding and acquiring customers.

Success looks like a thriving middle-class of creators, not just the most popular 1%, plus the production and growth teams surrounding them building sustainable careers by delighting a niche audience.