
Turning the Flywheel: A Monograph to Accompany Good to Great

The critical question is not, will you get luck? But what will you do with the luck that you get? If you get a high return on a luck event, it can add a big boost of momentum to the flywheel. Conversely, if you are ill-prepared to absorb a bad-luck event, it can stall or imperil the flywheel. This concept is fully developed in the book Great by Cho
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Robert Burgelman once observed to a classroom full of students in 1982 (of which I was one), the greatest danger in business and life lies not in outright failure but in achieving success without understanding why you were successful in the first place.
Jim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
In creating a good-to-great transformation, there’s no single defining action, no grand program, no single killer innovation, no solitary lucky break, no miracle moment.
Jim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
When you’re facing chaos and uncertainty, and you cannot possibly predict what’s coming around the corner, your best “strategy” is to have a busload of people who can adapt and perform brilliantly no matter what comes next.
Jim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
resource engine. Does the flywheel fit
Jim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
But how to turn a single product into a sustained flywheel, especially as a garage start-up? Gentes studied Nike and gleaned an essential insight. There’s a hierarchy of social influence for athletic gear. If, for instance, you get a Tour de France winner to wear your helmet, serious nonprofessional cyclists will want to wear that helmet, which the
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Test the flywheel against your list of successes and disappointments. Does your empirical
Jim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
ask, “What do these successes and disappointments tell us about the possible components of our flywheel?
Jim Collins • Turning the Flywheel: A Monograph to Accompany Good to Great
The Hedgehog Concept is a simple, crystalline concept that flows from deep understanding about the intersection of the following three circles: (1) what you’re deeply passionate about, (2) what you can be the best in the world at, and (3) what drives your economic or resource engine. When a leadership team becomes fanatically disciplined in making
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