Turning the Flywheel: A Monograph to Accompany Good to Great

Test the flywheel against your list of successes and disappointments. Does your empirical

the most committed audience members want to be engaged, inspired, challenged, surprised, stunned, overwhelmed. They don’t want to have a “nice listening moment” that they forget. They want to grow from a transformative musical experience that ignites the spirit and has a lasting emotional impact.

GENIUS OF THE AND Builders of greatness reject the “Tyranny of the OR” and embrace the “Genius of the AND.” They embrace both extremes across a number of dimensions at the same time. For example, creativity AND discipline, freedom AND responsibility, confront the brutal facts AND never lose faith, empirical validation AND decisive action, bounded r

apply that understanding with creativity and discipline, you get the power of strategic compounding.

Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed

In creating a good-to-great transformation, there’s no single defining action, no grand program, no single killer innovation, no solitary lucky break, no miracle moment.

For a truly great company, the Big Thing is never any specific line of business or product or idea or invention. The Big Thing is your underlying flywheel architecture

resource engine. Does the flywheel fit

the Stockdale Paradox: Retain absolute faith that you can and will prevail in the end, regardless of the difficulties, and at the same time, exercise the discipline to confront the most brutal facts of your current reality, whatever they might be. This concept is fully developed in the book Good to Great.