Turning the Flywheel: A Monograph to Accompany Good to Great

Instead, Amazon committed fully to its flywheel and then innovated aggressively within that flywheel to build and accelerate momentum. Amazon

The big successes tended to make big bets after they’d empirically validated that the bet would pay off, whereas the less successful comparisons tended to make big bets before having empirical validation. We coined the concept fire bullets, then cannonballs to capture the difference.19

For a truly great company, the Big Thing is never any specific line of business or product or idea or invention. The Big Thing is your underlying flywheel architecture

apply that understanding with creativity and discipline, you get the power of strategic compounding.

Test the flywheel against the three circles of your Hedgehog Concept. A Hedgehog Concept is a simple, crystalline concept that flows from deeply understanding the intersection of the following three circles: (1) what you’re deeply passionate about, (2) what you can be the best in the world at, and (3) what drives your economic or

Organizations without the components of a flywheel already in place—such as early-stage entrepreneurial companies—can sometimes jump-start the process by importing insights from flywheels that others have built.

the most committed audience members want to be engaged, inspired, challenged, surprised, stunned, overwhelmed. They don’t want to have a “nice listening moment” that they forget. They want to grow from a transformative musical experience that ignites the spirit and has a lasting emotional impact.

resource engine. Does the flywheel fit

Notice the inexorable logic. Trace your way around

The critical question is not, will you get luck? But what will you do with the luck that you get? If you get a high return on a luck event, it can add a big boost of momentum to the flywheel. Conversely, if you are ill-prepared to absorb a bad-luck event, it can stall or imperil the flywheel. This concept is fully developed in the book Great by Cho