Circle 1: Passion - Understanding what your organization stands for (its core values) and why it exists (its mission or core purpose). Circle 2: Best at - Understanding what your organization can uniquely contribute to the people it touches, better than any other organization on the planet. Circle 3: Resource Engine - Understanding what best drives

Organizations without the components of a flywheel already in place—such as early-stage entrepreneurial companies—can sometimes jump-start the process by importing insights from flywheels that others have built.