Turning Loose Thoughts Into Tangible Ideas
Forcing the diffused ideas and impressions in your head into a definite statement is an art form. You have to grab hold of what is floating and make it rigid and sharp. It can feel almost embarrassing. Revealing your ignorance with as much vulnerability as possible.
It’s a process of deconstruction and reconstruction, and it can lead to some wild, fun, and most likely impractical ideas. But it can also lead to some that seem like common sense—the kinds of ideas that might be way off your radar and yet make you say, “Why didn’t I think of that?”
Simon Steinhardt • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Assuming that we decide to move forward with our idea, there will next be a period of gestation in which the idea takes form. This is the real work of creating. We gradually develop the idea, building on the initial inspiration, refining it through multiple iterations.