
Turning culture into business' superpower

Quality content without marketing has a chance, but content with perfected cultural-fit marketing is poised for stardom.
ZINE • Content Overload & Trends in TV Viewing Rituals

When young people can have an influence so large, both through wealth and through their companies, the culture itself has to change.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
The amount of data we now access has grown far faster than the general level of data literacy in companies. Most companies have too much data, it’s stored in too many places, it’s not ‘clean’ and it’s often more confusing than helpful when it comes to what matters – making decisions with it. We need to ensure companies create centralized yet custom
... See moreTom Goodwin • Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
Culture beats strategy—so much that culture is strategy.